• Welcome in El Sayad Trading-Misr

  • El Sayad Trading-Misr
    A member of El Sayad Group which established since 1935

  • The Honda Power Distributor In Egypt & Middle East

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Company » Who we are?

Who we are?

The “International Commercial & Industrial Investments S.A.E.” was established in 1979 accumulating experience throughout the years by acquiring the exclusive distribution of Honda Power Products, Honda Marine, MSN Saccardo, and many others in the field of Power Products and Construction Equipments.

The latest innovation of the company is the revolutionized BRAVA POWER production line. In the process of producing quality products, BRAVA is partnering with leaders and pioneers in the power products and construction equipments industry like Honda Power Products, MSN Saccardo, Leroy Somer, Markon Sawafuji, and others.


El Sayad Group was established in 1935 as a family business of medium size. Now, it has grown to cover several commercial, industrial and social fields through direct investments either in joint stock companies that are 100% owned by el sayad family, or as anchor investors in huge recently privatized companies, or in private companies and non-governmental organization.

The group started as a simple partnership represented in "tredco el sayad" department store handling as well some imports and exports. Upon the inception of Egypt's open-door policy that took place in the early seventies, the founders were ready to cope with the new economic structure.

They urged the business development plans for expansion in marketing, distribution, and gaining the exclusive agency of many reputable international firms that have been supplying a wide range of products, equipment, and machinery to the Egyptian and Arab markets.

Apparently, over the last two decades, the group has grown to become one of the largest economic bodies in Egypt especially upon its participation in a number of investment consortiums of strategic investors in the privatization process for many of the giant manufacturing firms operating in different industries in Egypt e.g. fertilizers , chemicals , cables, textile and construction. This reflects the group strategy towards the diversification of its investments.

In addition, el sayad group is sustaining a growing reputation through its continued market-focused strategies, integrated investments, and customer satisfaction.

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